These packaging boxes play an essential role and not just for packing essential oils. Not only they need to protect the product, but also make it attractive and visually appealing. At the same time, essential oil packaging boxes should convey the brand’s values. In this article, we are highlighting the importance of choosing the right essential oil packaging boxes for small business owners as well as essential oil manufacturers.
Importance of Essential Oil Packaging
Essential Oil Packaging Boxes are volatile products which are bountiful of long chain compounds. They are affected by light, heat and air. By packaging them in boxes, we are further protecting the essential oils inside the bottles from the outside elements, that would otherwise deteriorate and degrade them. Therefore the correct packaging will allow the essential oils’ qualities such as the strength, fragrance and therapeutic benefits to remain intact.
Branding and marketing are the first impression your customers will ever have on products. The first visible detail they will see is your packaging. Therefore, when it comes to essential oil packaging boxes it offers direct brand exposure for the product. Using custom packaging boxes for labels, logos, colours and designs can set your products apart from your competitors.
Oil boxes packaging need to be easily opened, easily resealed and stored. With regard to essential oil products consumed in small samples on a daily basis, clients need packages which keep essential oil secure, but yet it can be accessible easily. Boxes should be designed to protect glass bottle from breakage during ironing and shipping process as well.
Factors to Consider When Designing Essential Oil Packaging Boxes
Material Choice:The material used to make the packaging boxes for essential oil packaging is an important factor, as it offers protection to the essential oil while keeping the environment in mind.Cardboard, kraft paper or corrugated cardboard are normally used as they are strong enough to withstand shipping and are sustainable as well, catering to the calls of socially responsible business.
Further, recyclable or biodegradable materials might help improve your brand perceptions, especially among responsible consumers. Glass is fragile, so bottles need specific paddings to prevent breaking.
Custom SizingEssential oils come in many bottle sizes, from a small 5ml to the larger 100ml. Having custom sized boxes ensures that the box will fit securely around the oil and with less room to move in the box during transportation – sometimes less space means less movement and therefore less chance of a damaged product. Custom packaging, offering different sized boxes per bottle range, allows your consumers to feel that you care about the little things.
Design and Aesthetic Appeal: The appearance of your product packaging can give a holistic and aesthetic perception to the consumers. Beautiful and aesthetically pleasing packaging such as sleek boxes with pictures of flowers and soothing colours will naturally attract buyers who will gladly fill their shopping basket full of your product. The design should be modern, crisp and fresh signifying the natural and therapeutic properties of essential oils. Color transactions like greys, blues and earthy tones evoke a sense of calm and are associated with natural products, therefore, will help to induce relaxation and health.
The design should therefore also take the aesthetic aspects into consideration, in order to be easily recognisable and trustworthy. Besides the attracting aesthetic aspects, the design must also visually represent important product information. This includes the name, the list of ingredients, the dosage, general instructions for use, shelf life and warnings containing safety information. This provides the readers with the necessary information to understand how to use and store the product. On the label, the information should be readable and understandable, not containing any grammatical or orthographic mistakes. The figurative content will aid the readers in their understanding. Furthermore, the information should also easily accessible and unobstructed. This way, the users will be able to follow the information more easily. This will increase the trust and positive image of the product and make the consumers feel safe when using the product. The overall design is also important as it needs to be aesthetically appealing, attractive, presentable and professional.
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Some marketers devote their efforts in customizing and personalizing their products to please their customers. Personalization enables businesses to offer a tailor-made experience something that goes beyond just the product. Adding company logo, slogans or taglines using offset printing or silk-screening feels more exclusive and memorable. Foil stamping, embossing or even a matte or gloss finish with offset printing all elevate the luxury feel of your essential oil packaging boxes.
Eco-Friendly As more customers pay more attention to their environmental use of eco-friendly materials in packaging will be more important, such as recycled cardboard, biodegradable inks. If your brand really cares about the environment, people may appreciate it. Try to incorporate some ‘green’ element into your packaging design.
Conclusion
Firstly, packaging plays a crucial role in differentiating products in a fierce competition, protecting products and growing the brand. oil essential boxes printing can make your brand more valuable if they are of high quality, look good, and have a good design. The materials are precisely selected based on customers, design, their functionality, and sustainability. In other words, the perfect packaging not only serves as a protection but also as a brand-building.
