Whether big or small, every aspect of a brand is cherished and polished in the cut-throat world of retail. Custom hang tags with string, although very small, take a sizeable part in the overall brand presence and impression made in the eye of a consumer. Alongside being a price tag, it becomes a powerful storyline, a means of brand distinction, an opportunity to engage consumer and so much more. Let us take a look into why custom hang tags with string are trending and why they are essential in delivering the identity of your brand.
The Importance of Custom Hang Tags
Custom hang tags are extensions of a brand, an entirely new canvas for businesses to clearly communicate their values, aesthetics, and story. A beautiful and well-designed hang tag is a channel for expressing high quality, craftsmanship and attention to detail. They are most often seen associated with clothing and accessories, but can help to introduce any product to the world in an original way.
But for the consumer, a hang tag is one of the first physical interactions with a product, and in a virtual shopping-focused world today, these tangible elements are more important than ever in linking the digital and physical worlds – and a well-considered hang tag can make the difference in how a product is felt, pondered and purchased.
The Appeal of Hang Tags with String
Third, another experience is added when a string is attached to the tag – a more tactile experience than the visual or auditory aspects of the tag. The string can be made from cotton, twine, ribbon, leather (just to name a few) and each material adds another aspect of feel and look to the tag. The material of the string can be matched to the image that a brand wants to project – for example, a luxury brand might use a silk ribbon for a string, or an eco-friendly brand might use a natural jute string.
String- loops which are added to the hang tags are practical, too. They are easy to attach and easy to remove, perfect for when a product is re-tagged or needs to be replaced after a longer shelf life. The string adds an additional aspect of luxury, and the look can be uniformed across a variety of products, continuing the brand consistency.
Design Considerations for Custom Hang Tags
If you are using a custom hang tag with string, how do you make sure the string hangs tags are introducing your brand correctly to the people?
Material: The material is as imperative to the success of the tag, as the message inside. Cardstock remains a favourite due to its strength, but it is not its only option. Recycled materials are gaining ground as caring for the environment becomes important to many shoppers. Texture: Whether the tag is smooth, matte or embossed alters the tag’s appeal.
Shape and Size: Hang tags can be of any shape or size, from standard rectangles to a custom, one-of-a-kind die-cut shape to better express a brand’s message. The size of the tag should give proportion to the product, an oversize tag will overpower the product on the eye, a tag that is too small will go unnoticed.
Print Processes: The printing process you choose can alter the appearance of your hang tag dramatically. You could try foil stamping, embossing, debossing or UV coating to boost the luxe factor of your tag. If your brand has a colour palette, this is the time to apply it. Fonts need to be readable and need to fit with the broader aesthetic of your brand.
Functional in Information: Beyond beauty, should a hang tag tell a story? Yes! Although not a requirement, the commercial portion of a hang tag will always contain brand association (brand names and logos), product information, pricing, and sometimes brand history or care instructions.
Sustainability: Greater consumer environmental awareness is dictating increased demand for more sustainable hang tags, such as those produced from recyclable or biodegradable materials or using soy-based inks or eco-strings.
The Impact on Brand Identity
You can gain a competitive advantage by using custom hang tags with string. Brands can make their products stand out in a competitive environment by adding a unique personalisation touch to every detail. When ordering a product, a consumer also wants to know whether the design of a hang tag is beautiful or ugly so as to determine if it represents the quality of the brand as a whole.
Moreover, a hang tag can also help to strengthen brand messaging; in the example of recycled content and biodegradable printing, we get the message loud and clear that this product is trying to do the right thing as a sustainable brand. At the other end of the spectrum, an affluent luxury brand might prefer silkscreens and substrates to emboss the hang tag with degrees of depth, or allude to a hand-hewn aesthetic cue to its premium positioning.
To conclude, custom-hang tags with string have a great deal more power than meets the eye. A seemingly simple item, custom-hang tags and string are integral to a brand’s storytelling and customer engagement programmes, and often the difference between shopping experience success and failure. If you keep your custom-hanging tags and string secure, inventive and clear, you render customers memorable, unified brand experiences that can grow their brand loyalty.
